Candibox Digital Recruitment Global Comms Agency Case Study

Sector

With a history dating back to 1926, Publicis Groupe has established itself as the third largest communications group globally. Leveraging a winning combination of creativity and cutting-edge technology, they are effectively catalysing business transformation across the entire value chain.

Breakdown

Publicis services encompass a range of expertise, including content strategy, marketing management, pitch design, studio production, and account management.

Permanent Hires

Candi plays a key role in talent acquisition for various roles such as Digital Content Strategy Managers, Integrated Designers, Digital Project Managers, Producers, and Finance Assistants.

Outcome

Continious recruitment partnership since 2021

Check them out

www.publicisgroupe.com

Challenge

To continuously engage with the digital creative and content community to provide ongoing comprehensive recruitment services and expert assistance in integrated design, digital design, content creation, content strategy, marketing, production, finance, and back-office operations.

Marketing Campaign

We use social media platforms to connect with potential candidates, we attend industry events to build relationships and stay up-to-date on industry trends, we utilise job boards and recruiting platforms specific to the creative and marketing industry, we collaborate with influencers and thought leaders in the community and continuously build a strong network within the digital creative and content community.

Brand and Strategy Discussions

Agency Attributes & Voice

How does Publicis want to position itself and shape its brand voice to appeal to prospective candidates?

Publicis aims to position itself as a creative and innovative company that values diversity, inclusion, and collaboration. Publicis brand voice is designed to be authentic, engaging, and relatable to potential candidates by emphasising its commitment to social responsibility, technological advancements, and employee development.

Target Groups

What measures did we implement to convey our intention of attracting top-notch candidates?

We took time to present Publicis work, company culture and values through all communications and through various marketing channels, such as social media, advertising campaigns, and thought leadership content. This helps us to seek, attract and retain top talent in the digital creative and content industry.

Qualifying the right candidates

What strategies do we employ to continually connect with highly skilled and experienced candidates?

In our pursuit of finding the best talent to build top-notch teams consisting of digital designers, content strategists, digital project managers, and support teams, we conduct a comprehensive evaluation of leading marketing, content, and design agencies. Our assessment involved analysing multiple performance metrics, such as their campaign outcomes and accolades, to determine the best-fit attributes of candidates. Once we had shortlisted the most skilled and imaginative designers and content creators in the industry, we initiated our outreach strategy.

Outreach Strategy

What do we do to attract the most talented individuals to communicate with us?

We connect and speak to the most talented individuals by presenting Publicis as a strong brand identity and reputation that is widely recognised and respected within the industry. We showcase Publicis expertise and capabilities through case studies and awards, highlighting their unique approach and style. We show how they offer potential employees competitive compensation packages, clear career progression paths, and opportunities for professional development. Alongside this we show how Publicis cultivate a positive and supportive work culture that fosters creativity, collaboration, and innovation.

Candibox Digital Recruitment Agency Hiring Presentation Designers
Candibox Digital Recruitment Agency Hiring Content Strategy

The Recruitment Campaigns

We Advertised

To enhance our recruitment strategy for Digital, Pitch and Integrated Designers, Content Strategy Specialists, Digital Project Managers, Digital Producers, and finance personnel, we leverage LinkedIn and National/Specialist Job Boards.

We Engaged

We designed an attractive and visually appealing landing pages for the job specifications, and utilised our extensive network to reach out to numerous candidates across the content, design, marketing and project management disciplines. This allowed us to compile comprehensive longlists of potential candidates for thorough review.

We Shortlisted

After receiving hundreds of applications, we meticulously shortlisted the top candidates and conducted two rounds of interviews, including phone and video screenings. This enabled us to compile a final shortlist of the most promising candidates.

We Submitted

Our candidates via a streamlined submission process, we presented each candidate with a wite up on their relevant experience and displayed their portfolios and marketing examples.

We Communicated

We maintained open and frequent communication throughout the recruitment process, setting clear expectations for the timeline and keeping all parties informed and up-to-date. This ensured transparency and a positive candidate experience.

Key Factors When Hiring For Global Communication Agencies

Managed across the Candi Portal

Diversity

A global communications agency should have a diverse workforce to better serve a wide range of clients from different backgrounds.

Cultural Awareness

As a global agency, it is essential to have staff that understands and respects different cultures and can communicate effectively with clients and colleagues from around the world.

Digital Literacy

Digital literacy: In the modern age, a global communications agency should have staff who are comfortable with digital tools and technologies to keep up with changing trends and emerging technologies.

Agency Experience

The global communications industry is highly competitive, and it is important to hire staff with a proven track record of success in the field.

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