Are you struggling to find the right talent in the current market?
Post-offer dropouts, cancellations, and no-shows are common, making it challenging for major brands and start-ups alike. The demand for talent within digital disciplines has increased since the beginning of the pandemic, and larger competitors are inflating salaries to attract or counter-offer the right candidates. The tech and digital industries have experienced significant growth, and the demand for skilled talent in all tech domains has increased exponentially.
Companies compete to offer the best work-life balance through virtual and hybrid work dynamics, offering flexible hours, zero A/L cap, four-day weeks, and team incentives.
Candidate engagement is an integral part of the hiring process, and it's important to understand why it matters. CandiBox's Talent team has over 20 years of experience managing in-house and outsourced recruitment processes. They support global teams to hire across digital and tech disciplines, and they understand how to predict digital development needs within the companies they support. Good candidate engagement can result in applicants engaging in opportunities or re-engaging in future roles advertised and championing your brand within their network. Communication is key, and time will diminish candidate enthusiasm and engagement.
To boost candidate engagement, follow these CandiBox tips:
- Define the processes and timeline: Communication is key, and if you don't clarify the recruitment processes and tasks involved from the beginning, you will lose candidates. A three-week hiring process is optimal, and anything that extends beyond six weeks will likely lead to dropouts.
- Invest in your career page: Your career page is the key place a candidate looks to find out about roles within your company. It needs to be engaging and in an inclusive language within a clean layout. Studies have shown that companies have less than 60 seconds to capture a candidate's attention within the job description and company overview.
- Create clear job descriptions: Candidates who receive a clear overview of the team's roles and responsibilities, including links within their potential role, are more likely to remain engaged.
- Use social media to your advantage: Your business's social media represents your brand and will often be the first place a candidate looks to capture the culture and vision of your brand.
- Be consistent and present: Maintain your weekly communication with the candidate, agree on the preferred route of communication, and ensure that the candidate has a consistent routine for maintaining interest.
- Get feedback and make positive changes: Create a survey or system to get feedback on your recruitment processes. From first contact to contract, it's important to offer feedback opportunities and gain insights into the reasoning behind success and failure to hire roles.
By following these recommendations, you can enhance candidate engagement, improve your recruitment processes, and build better community relations for your brand in the digital sectors.
Don't let post-offer dropouts and interview no-shows hold you back from finding the right talent for your business.
