Paid Social Media Planning, Execution, & Optimisation

£25-30,000

As the Paid Social Media Executive, you will be responsible for planning, executing, and optimising paid social media campaigns across various platforms. You’ll develop and test strategies, identify trends, and provide actionable insights and recommendations. From here you will create and optimise dashboards, reports, and presentations to communicate campaign performance and insights. This is a collaborative role where you will work closely with other team members and clients to understand their goals, challenges, and opportunities.

You have experience defining, tracking, and reporting key performance indicators (KPIs) for paid social media campaigns and develop dashboards and reports to communicate data-driven insights.

You love testing and want to build new Test and Learn Strategies! You can show where you have designed and implemented A/B tests to optimise paid social media strategies and analysed test results.

You have experience with multiple audience segmentation scenarios and know how to utilise customer data to create targeted audience segments for personalised marketing efforts.

You know how to conduct competitive analysis to identify industry trends and benchmark paid social media efforts and provide insights on emerging social media marketing technologies and strategies.