Product Marketing, Direct Channels Growth, Social Media Platforms, Exhibitions & Events

Competitive

This role is hands on and product first. You will create and maintain the core story for each product line, translate technical features into customer outcomes, develop sales enablement, and support launches with precise, data led content. You will partner with distributors and internal teams to ensure consistent messaging across data sheets, application notes, presentations, web pages, and customer communications.

You create high quality enablement assets such as datasheets, comparison sheets, FAQs, pitch decks, and application notes.

You use customer insight and competitive analysis to refine pricing input, differentiation, and feature priorities.

You are confident collaborating with engineers, product managers, sales, and distributors to align on the product story.

You track impact using adoption, win rate, and content usage metrics and improve your approach based on results.