Digital Marketing Analytic Strategy

£25-35,000

As the Digital Marketing Data Analyst, you will be responsible for collecting, analysing, and reporting on web and social media data using various tools and platforms, you'll create, develop and test hypotheses, identify trends, and provide actionable insights and recommendations. From here you will create and optimise dashboards, reports, and presentations to communicate data findings and performance metrics. This is a collaborative role where you will work closely with other team members and clients to understand their goals, challenges, and opportunities.

You have experience defining, tracking, and reporting key performance indicators (KPIs) for digital marketing initiatives and develop dashboards and reports to communicate data-driven insights.

You love testing and want to build new Test and Learn Strategies! You can show where you have designed and implemented A/B tests to optimise digital marketing strategies and analysed test results.

You have experience with multiple audience segmentation scenarios and know how to utilise customer data to create targeted audience segments for personalised marketing efforts.

You know how to conduct competitive analysis to identify industry trends and benchmark digital marketing efforts and provide insights on emerging digital marketing technologies and strategies.