A positive company culture is essential to attracting and retaining digital talent. It's created by the company founders but is maintained through the actions of employees. Everyone must encourage and promote engagement in a positive company culture that involves trust in peers and opportunities for growth. This is an organic process that evolves as the company matures and defines itself.
As remote work becomes more prevalent, maintaining a connected and well-supported team has become a challenge for many organisations. Managers must diversify their approaches to provide shared experiences that establish personal connections, understand team priorities and interests, and create a sense of community.
To attract digital talent, companies must prioritise hybrid roles that offer a work/life balance. Over 50% of candidates agree that hybrid working makes work/life balance more manageable, and 60% believe that future hybrid working should be supported by businesses. Candidates prioritise roles with working weeks that offer two days in the office and two to three days remote.
To create a positive work culture, consider these positive signs:
Lifers in the Mix: Long-term employees are proud and positively attached.
Workplace Involvement: Regular team socials and activities establish friendships.
Good Communication: Teams communicate effectively, and interview/onboarding processes are well-communicated.
Clear Mission: The company champions its values and mission statement.
Diversity: Positive, heterogeneous demographics within the workplace.
Inclusion: Processes, values, vision, and space are inclusive and accessible.
Vision: The company's vision should be branded into all internal and external communications to establish connections with clients and markets.
Here are some examples of working environments with great company cultures:
Google: Google is known for its relaxed and fun work environment. Employees have access to a variety of perks, including free food, on-site gyms, and laundry services. Google also encourages employees to take risks and be creative.
Zappos: Zappos is known for its customer-centric culture. Employees are encouraged to go above and beyond to make sure customers are happy. Zappos also has a strong focus on employee happiness, offering a variety of perks and benefits, such as unlimited paid time off.
Netflix: Netflix is known for its flat hierarchy and its focus on innovation. Employees are encouraged to take risks and try new things. Netflix also has a strong focus on employee development, offering a variety of training and development opportunities.
HubSpot: HubSpot is known for its collaborative and supportive culture. Employees are encouraged to share ideas and help each other succeed. HubSpot also has a strong focus on employee wellness, offering a variety of health and wellness benefits, such as on-site yoga classes and meditation classes.
Atlassian: Atlassian is known for its open and transparent culture. Employees are encouraged to share ideas and feedback. Atlassian also has a strong focus on employee autonomy, giving employees the freedom to work on projects that they are passionate about.
These are just a few examples of companies with great company cultures. If you are looking for a job, it is important to consider the company culture as well as the salary and benefits. A great company culture can make a big difference in your overall happiness and satisfaction at work.
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