Digital Marketing: Understanding the Assets and Channels for Success
In today's digital age, marketing has taken on a whole new meaning. Digital marketing refers to any online marketing effort or asset that companies can use to attract and retain customers. These assets can range from email marketing and pay-per-click advertising to social media marketing and blogging. Digital marketing is crucial in introducing people to a company and convincing clients to buy or invest.
For many people new to the field, it's easy to overlook the numerous digital marketing assets at their disposal. Some examples include a company's website, branded assets such as logos and icons, video content such as ads and product demos, images like infographics and product shots, written content like blog posts and eBooks, online products or tools like SaaS and calculators, reviews, and social media pages.
Clever marketers are constantly finding new ways to reach customers online, so this list is ever-growing. By understanding the various assets and channels available, companies can create successful marketing campaigns and build a strong online presence.
Developing a Recruitment Marketing Plan
A marketing recruiter plays a vital role in a company's recruitment efforts. They create a recruitment marketing plan that helps attract top talent and build a strong employer brand. Here are the key steps involved in developing a recruitment marketing plan:
- Set goals: Determine what you want to accomplish, such as additional hires in a specific department or increasing your candidate pool.
- Define roles: Defining the roles you are hiring for will refine your recruitment marketing strategy and help create effective job descriptions.
- Establish target candidates: Consider the ideal candidate persona you need to fill the role and add to your team dynamic.
- Identify channels: Research where your target candidates spend their free time online and offline, considering their background, experience, and demographics.
- Allocate resources: Your marketing team can provide insight into successful marketing efforts, whether paid or organic, and if they used more in-house or out-of-house resources.
- Create a content calendar: Quality content is key in building a strong employer brand, so creating a content calendar can help ensure consistent messaging.
Is Marketing a Good Career?
Marketing is a broad career field with numerous opportunities to specialise and advance. It's crucial to find your niche early on and hone your craft. Companies may use the term "marketing" as a buzzword and adapt the role to their requirements, so research the role being advertised to ensure it's the right fit.
Marketing offers a diverse range of work, from optimising websites and sending email campaigns to creating content and meeting new technology companies. Employment of marketing managers is projected to grow faster than the average digital role, with continued demand for marketing campaigns to maintain and expand organisations in a post-pandemic environment where digital platforms are key.
Global Marketing Management: Designing an International Plan
Global marketing management involves designing an international plan around the product, price points, promotion, distribution, and global market knowledge. Companies need to tailor their marketing strategy to fit the cultural and economic differences of different regions to succeed in the global market.
Marketing Salaries: What to Expect
Salaries in marketing can vary greatly depending on the job title and level of experience. Here is a rough guide for digital marketers:
- Marketing assistants: £18,000 to £25,000
- Marketing executives: £25,000 to £35,000
- Senior marketing executives: £35,000 to £45,000
- Marketing managers: £45,000 to £60,000
- Senior marketing managers: £60,000 to £75,000
- Marketing directors: £75,000 to six figures plus, depending on the scope of the role.
Best Jobs in Marketing
Marketing offers numerous career opportunities. Some of the best jobs in marketing include corporate communications, marketing research, email marketing, digital marketing, content marketing, product marketing, demand generation, brand marketing.
