Product marketing is still a fairly new role that bridges the gap between Product and Marketing Teams, it is an incredibly wide area with a lot of niche requirements for each individual industry.

The main responsibilities of a product marketer is to promote the product's value to the target audience. The day to day involves a combination of workshops and ideation sessions with Marketing Managers, Product Managers and Content teams to deliver pre-sales messaging and build a positive brand presence.

It's achieved by becoming an expert in your preferred product and market area.

You'll complete market research on current trending products in your space, you'll learn about competitor products due to be released and their timescales. You'll understand market pricing to guide sales teams, you'll understand trending designs and packaging, you'll understand content messaging and market positioning.

You'll take all of this and provide the product narrative and bridge the communication gaps between teams and consumers.

‍

CRMs, or customer relationship management systems, are essential tools for businesses of all sizes. They help businesses organise customer data, track interactions, and automate tasks. This information can be used to identify and address customer needs, measure results, and grow relationships.

CRM teams are responsible for using CRM software to manage customer relationships. They use the information in the CRM to identify and address customer needs, measure results, and grow relationships. Most CRM specialists become experts in the software they use, taking the time to learn the features, functionality and customer analytics. The customer customer interactions, such as phone calls, emails, and website visits can then be used to automate tasks, such as sending emails, scheduling appointments, tracking leads and much more.

CRMs help businesses improve their customer relationships by providing a centralised view of customer data. This allows businesses to identify and address customer needs more effectively. CRMs help businesses measure the results of their customer relationship management efforts to track progress and make necessary adjustments.

Overall, CRMs are a valuable tool for businesses of all sizes. They can help businesses organise customer data, track interactions, automate tasks, and improve customer relationships.

Product Marketing

If you enjoy problem-solving and are interested in marketing, Product Marketing could be an excellent career choice. In this role, you'll work to deliver high-quality products and services that meet the personalised needs of today's consumers. As a Product Marketing Manager, you'll collaborate with different teams to align focus on the consumer and deliver products to market.

Product Marketing Managers work on a variety of tasks, such as studying the company's products and services, identifying key features that attract customers, and creating pre-sales marketing campaigns. They empower collaboration across multi-functional digital teams and ensure that everyone is aware of the product marketing plans and tools at their disposal.

If you're looking for a career that's fast-paced, proactive, and evolving, then Product Marketing could be ideal for you. The job requires excellent communication and analytical skills, as well as the ability to adapt quickly to changes in the market. With the right mindset and training, a career in Product Marketing can be both challenging and rewarding.

CRM Marketing

CRM marketing is a rapidly growing field, and there is a high demand for qualified professionals. CRM marketing professionals use data to understand and engage with customers, and they play a vital role in helping businesses grow and succeed. Here are some of the benefits of a career in CRM marketing:

High demand: The demand for CRM marketing professionals is high, and the field is expected to continue to grow in the coming years.

Good salary: CRM marketing professionals typically earn a good salary, and there is potential for advancement.

Variety of work: CRM marketing is a diverse field, and there are many different types of jobs available. This means that you can find a job that matches your interests and skills.

Opportunity to make a difference: CRM marketing can help businesses grow and succeed, and you can feel good about knowing that you are making a positive impact.

If you are passionate about marketing and you want to make a difference in the world, a career in CRM marketing could be the right choice for you.

We recruit for a variety of Product Marketing jobs, including Product Marketing Managers, Product Marketing Leads, Product Marketing Directors, and Head of Product Marketing positions.

Whats right for you?

Product Marketing Managers work on tasks such as conducting market research, defining product positioning, and creating marketing campaigns. They also collaborate with cross-functional teams to deliver products to market and analyse product performance.

Product Marketing Leads are responsible for managing a team of Product Marketers, developing strategies that drive growth and revenue, and providing mentorship and support to team members.

Product Marketing Directors oversee the entire Product Marketing function, working with senior leadership to define marketing goals and strategies, managing budgets, and analysing market trends.

As Head of Product Marketing, you will lead the Product Marketing team, define the vision and strategy for product marketing, and collaborate with other teams across the company to drive business growth.

We recruit for a cariety of CRM jobs, including: CRM Consultants, CRM Administrators, CRM Marketing Managers,

Whats right for you?

CRM Consultants: CRM consultants help businesses implement and use CRM systems to improve their sales, marketing, and customer service.

CRM Administrators: CRM administrators manage CRM systems and ensure that they are up-to-date and accurate.

CRM Marketing Managers: CRM marketing managers use CRM systems to manage their marketing campaigns and track their results.

CRM Leads: CRM Leads work with senior stakeholders, and other division leaders to idetify how to use CRM systems in the most effective may possible improve customer experience and increase interactions.

Product Marketing

‍The demand for Product Marketing roles is growing as businesses aim to provide personalised experiences and engage with consumers across various channels. According to LinkedIn, Product Marketing jobs have experienced unprecedented growth since early 2021 and according to Indeed, there are currently over 2,000 Product Marketing jobs available in the UK. The average salary for a Product Marketing Manager in the UK is £60,000 per year.

The demand for Product Marketing professionals is expected to continue to grow in the coming years. This is due to the increasing importance of product marketing in the success of businesses. Product Marketing professionals are responsible for developing and executing marketing strategies for products. They work with a variety of stakeholders, including product managers, sales, and customer success, to ensure that products are marketed effectively.

If you are interested in a career in Product Marketing, the UK is a great place to start. There are many opportunities available, and the salary is competitive.

CRM Jobs

Yes, CRM jobs are in demand in the UK. According to a recent report by the Association for Strategic Planning, the demand for CRM professionals is expected to grow by 10% in the next five years. This is due to the increasing adoption of CRM systems by businesses of all sizes.

There are a number of different CRM jobs available in the UK, including CRM consultants, CRM administrators, CRM sales representatives, CRM marketing managers, and CRM customer service representatives. The salaries for these jobs vary depending on the level of experience and the type of job. However, most CRM professionals earn a good salary, and there is potential for advancement.

Product Marketing Managers

1. Get the right education and training. There are many different paths to becoming a digital product manager, but most people find that a bachelor's degree in a related field, such as computer science, business, or information technology, is a good starting point. You may also want to consider taking some courses or workshops on digital product management.
2. Gain experience in the field. Once you have the necessary education and training, you'll need to gain some experience in the field. This can be done by working in a related role, such as a web developer or product analyst. You can also gain experience by volunteering or interning with a company that develops digital products.
3. Build your network. Networking is an important part of any career, and it's especially important if you want to become a digital product manager. Attend industry events, connect with people on LinkedIn, and reach out to people who are already working in the field.
4. Stay up-to-date with the latest trends. The digital product management field is constantly changing, so it's important to stay up-to-date with the latest trends. Read industry blogs, attend conferences, and take online courses to keep your skills sharp.
5. Be prepared to work hard. A career in digital product management is challenging and demanding, but it can also be very rewarding. If you're passionate about technology and you're willing to put in the hard work, then a career in digital product management could be the right choice for you.

CRM Marketing Managers:

1. Learn the basics of CRM. Before you can start working in CRM, you need to understand the basics of the system. What is CRM? What are the different types of CRM systems? What are the benefits of using CRM? Once you have a good understanding of the basics, you can start to learn more about the specific CRM system that you will be using.
2. Get certified. There are a number of CRM certification programs available, which can help you to demonstrate your skills and knowledge to potential employers. Certification can also help you to stay up-to-date with the latest CRM trends and technologies.
3. Develop your sales skills. CRM is a sales tool, so it is important to develop your sales skills if you want to be successful in this field. This includes learning how to prospect for new customers, how to qualify leads, and how to close deals.
4. Become a subject matter expert. The more you know about CRM, the more valuable you will be to potential employers. Make sure to stay up-to-date with the latest CRM trends and technologies, and to develop your skills in areas such as data analysis, reporting, and integration.
5. Build your network. Networking is essential for any career, but it is especially important in CRM. Attend industry events, connect with other CRM professionals on social media, and join online communities. The more people you know in the CRM industry, the more likely you are to find a job and succeed in your career.
6. Be patient. It takes time to build a successful career in CRM. Don't expect to become a CRM expert overnight. Be patient, keep learning, and keep networking, and you will eventually achieve your goals

‍

Product Marketing is a cross-functional role that requires a variety of skills. Here are some of the key skills that product marketers need:

• Customer focus: Product marketers need to have a deep understanding of their customers' needs and wants. They need to be able to identify customer pain points and develop products that address those pain points.
• Product orientation: Product marketers need to have a strong understanding of the products that they are marketing. They need to be able to articulate the benefits of the product and how it solves customer problems.
• Data analysis: Product marketers need to be able to collect and analyze data to understand customer behavior and market trends. They need to be able to use this data to make informed decisions about product development and marketing strategies.
• Storytelling: Product marketers need to be able to tell compelling stories about their products. They need to be able to connect with customers on an emotional level and make them feel like the product is the solution to their problems.
• Empathy: Product marketers need to be able to empathize with their customers. They need to be able to understand their customers' needs and wants and develop products that meet those needs.
• Communication: Product marketers need to be excellent communicators. They need to be able to communicate effectively with a variety of stakeholders, including customers, sales, and engineering.

CRM Marketing is also a cross functional role that requires a variety of skills. Here are some of the key skills that CRM marketers need:

• Data analysis: CRM marketers need to be able to collect and analyze data to understand customer behavior and identify trends. They use this data to develop and execute marketing campaigns that are more likely to be successful.
• Communication: CRM marketers need to be able to communicate effectively with a variety of stakeholders, including customers, sales representatives, and other marketing professionals. They need to be able to clearly explain complex concepts and data in a way that is easy to understand.
• Creativity: CRM marketers need to be able to come up with new and innovative ideas for marketing campaigns. They need to be able to think outside the box and develop campaigns that are both effective and engaging.
• Technology skills: CRM marketers need to be familiar with a variety of marketing technologies, including CRM software, email marketing platforms, and social media platforms. They need to be able to use these technologies to collect and analyze data, develop and execute marketing campaigns, and track results.

Product Marketing Jobs:

‍It can be challenging to land your first Product Marketing job without any commercial experience, but it is not impossible. The field is growing rapidly, and there are many opportunities available. However, the competition is also fierce, and many companies are looking for candidates with a strong mix of skills and experience.

If you are interested in a career in product marketing, there are a few things you can do to improve your chances of getting a job. First, make sure you have the necessary skills and experience. This includes a strong understanding of marketing principles, as well as experience with product development and data analysis. You should also have strong communication and writing skills.

Second, network with people in the product marketing field. Attend industry events, connect with people on LinkedIn, and reach out to people who work at companies you are interested in. The more people you know in the field, the more likely you are to hear about job openings.

Finally, be prepared to put in the work. Product marketing is a demanding field, and it requires a lot of hard work and dedication. But if you are passionate about the work, it can be a very rewarding career.

CRM Jobs:

If you are interested in getting a CRM marketing job, there are a few things you can do to increase your chances of success:

• Get the right education and training. A degree in marketing or a related field is a good foundation for a career in CRM marketing. You can also get training in CRM software and other marketing technologies.
• Gain experience in sales or customer service. This will give you the opportunity to develop the skills that are essential for a career in CRM, such as communication, problem-solving, and teamwork.
• Network with other CRM professionals. This will help you stay up-to-date on the latest trends and technologies, and it will give you access to job opportunities.
• Be prepared to demonstrate your skills and experience. When you apply for CRM marketing jobs, be sure to highlight your skills and experience in your resume and cover letter. You may also be asked to complete an online assessment or interview with a hiring manager.