Digital Marketing Strategy

£55-65,000

This is an opportunity for a Digital Marketing manager who loves setting up processes from scratch and has experience leading or working within marketing teams for SaaS startups. In this role you’ll implement HubSpot for customer acquisition and retention, including creating audience segmentation through test and learn strategies. You’ll work with the leadership team on strategy and growth planning and own marketing within the business.

You love data, and know the best processes for audience segmentation, creating customer journeys, setting triggers and interactions. You will be able to show where you have implemented strategies with definable customer acquisition and retention improvements.

You have commercial experience with data and analytics tools, you can show where you have used this to re-define product marketing efforts and taking this through to the development and execution of marketing campaigns.

You know the B2B content space, you are used to delivering SaaS marketing campaigns and have experience building partnerships with relevant brands and influencers.

You have experience managing 3rd party design and branding agencies and know the best B2B SaaS specialist consultancies to partner with.