Skills:
- Strong research and analytical skills
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Proficiency in Microsoft Office Suite
- Experience with marketing software
- Experience with data analysis
- Experience with content writing
- Experience with social media marketing
- Experience with email marketing
- Experience with public relations
- Experience with event planning
- Experience with marketing analytics
- Experience with leadership
- Experience with risk management
Responsibilities:
- Develop and execute marketing strategies
- Conduct market research and analysis
- Create and manage marketing budgets
- Develop and implement marketing campaigns
- Write and produce marketing materials
- Manage social media accounts
- Create and send email marketing campaigns
- Handle public relations
- Plan and execute marketing events
- Monitor and report on marketing performance
- Mentor and train junior marketing staff
- Stay up-to-date on marketing trends and best practices
- Identify and mitigate marketing risks
- Manage marketing team
- Represent the marketing team to senior management
- Lead and mentor other marketing managers
- Develop and implement marketing training programs
- Stay up-to-date on industry trends and best practices
- Identify and mitigate marketing risks
- Represent the marketing team to the public
- Develop and execute marketing budgets
- Hire and manage marketing staff
- Ensure marketing compliance with company policies and procedures
- Represent the marketing team to the public
Lead Marketing Managers are responsible for all aspects of marketing, including developing and executing marketing strategies, conducting market research and analysis, creating and managing marketing budgets, developing and implementing marketing campaigns, writing and producing marketing materials, managing social media accounts, creating and sending email marketing campaigns, handling public relations, planning and executing marketing events, monitoring and reporting on marketing performance, mentoring and training junior marketing staff, staying up-to-date on marketing trends and best practices, identifying and mitigating marketing risks, managing marketing team, representing the marketing team to senior management, leading and mentoring other marketing managers, developing and implementing marketing training programs, staying up-to-date on industry trends and best practices, identifying and mitigating marketing risks, representing the marketing team to the public, developing and executing marketing budgets, hiring and managing marketing staff, ensuring marketing compliance with company policies and procedures, and representing the marketing team to the public.
Lead Marketing Executives typically have a bachelor's degree in business administration or a related field, with 15+ years of experience working in a marketing environment. They have strong research and analytical skills, excellent communication and interpersonal skills, the ability to work independently and as part of a team, and are proficient in Microsoft Office Suite. They also have experience with marketing software, data analysis, content writing, social media marketing, email marketing, public relations, event planning, and marketing analytics.
In the UK, Lead Marketing Managers typically earn between £60,000 and £85,000 per year. Salaries can vary depending on experience, location, and the size of the company.
