Content and Marketing FAQs

Posted on
April 12, 2021

How do you do marketing?

Basically, digital marketing refers to any online marketing efforts or assets.

e.g., Email marketing, pay-per-click advertising, socialmedia marketing and even blogging are all great examples of digital marketing.

Content and Marketing roles introduce people to a company and convince clients to buy or invest.

Many people new in the field don’t realize how many digital marketing assets they have at their disposal.

Here are just a few examples:

1. Your website

2. Branded assets (logos, icons, acronyms, etc)

3. Video content (video ads, product demos, etc)

4. Images (infographics, product shots, company photos, etc)

5. Written content (blog posts, eBooks, productdescriptions, testimonials, etc)

6. Online products or tools (SaaS, calculators, interactivecontent, etc)

7. Reviews

8. Social media pages

As you can probably imagine, this list just scratches the surface but most digital marketing assets will fall into one of these categories.

What’s awesome is clever marketers are constantly coming upwith new ways to reach customers online, so the list keeps growing!

What does a marketing recruiter do?


1. SET GOALS - Determine what it is that you want to accomplish — additional hires in a certain department, increase your candidate pool.

2. DEFINE ROLES - Defining the roles that you are hiring for will both refine your recruitment marketing strategy, and it will help in creating those ever-frustrating job descriptions.

3. ESTABLISH TARGET CANDIDATES - After you have defined your roles, consider the ideal candidate persona you need to fill the role and add to your team dynamic.

4. IDENTIFY CHANNELS - Consider their background, experience and demographics and do some research on where those target candidates spend their free time on and offline.

5. ALLOCATE RESOURCES - Your marketing team can provide some insight into where their marketing efforts are successful, whether they be paid or organic and if they utilized more in-house or out-of-house resources.

6. CREATE A CONTENT CALENDAR - You have probably heard the term ‘Content is Key.’ Regardless of the trending medium, the quality of the content you create will have the highest impact on your employer brand and the people interested in your company.


Is marketing a good career?

A marketing career is broad so try and find your niche early on and hone your craft. We would advise that you be selective about your first job in marketing as companies can use “marketing” as a buzzword and adapt the role to suit requirement, be aware of this and research the role being advertised so you know it’s the right one for you.

On a more positive note, if you like variety in your work then marketing is a great career option. You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon.

Employment of marketing managers is projected to grow based on current demand faster than the average digital role. Marketing managers will continue to be in demand as organisations use marketing campaigns to maintain and expand in a post pandemic environment where digital platforms are key.

What is Global Marketing Management?

The role involves designing an international plan around:

1.     Product

2.     Price points

3.     Promotion

4.     Distribution

5.     Global market knowledge


Do jobs in marketing pay well?

This is a rough guide for digital marketers

Marketing Assistants - £18,000 to £25,000.

Marketing Executive - £25,000 to £35,000.

Senior Marketing Executives - £35,000 to £45,000.

Marketing Managers - £45,000 - £60,000.

Senior Marketing Managers - £60,000 - £75,000

Marketing Directors - £75,000 to 6 figures plus dependant on the scope of the role


What are the best jobs in marketing?

1. Corporate Communications

2. Marketing Research

3. Email Marketing

4. Digital Marketing

5. Content Marketing

6. Product Marketing

7. Demand Generation

8. Brand Marketing